Symbols and Symbolism in The Wraith of the Rose :: Wraith of the Rose Essays

Symbolism in The Wraith of the Rose "The Wraith of the Rose" is poem that seems to suggest the dual nature of love and relationships. There is the love and joy that is represented by the natural beauty of the flower, which is accompanied by the bitterness of a love that was lost and the pain that remains. The idea that love sours is not new, but in this poem there is the wraith, which is a ghost, that represents the pain that love can bring. One of the most interesting sections of the poem that goes from line 13 to 23 and starts with "I wish" in groupings of three reflects the desires of a lover looking back on a past relationship and the longing to go back to the happier days of the relationship. This longing is just as evident in the rest of the poem and is solidified with the symbolism of the wraith. The first groupings of "I wish" start with a genuine sentiment by the author to again be in the place where "the chain was still unbroken" and to have " kept that last fond token". This entire group suggests that the author keeps fond memories of the relationship. In the next groupings of "I wish" the author starts to point the finger at the other person in the relationship by using the line "I wish you were not all deceit". This is the first instance where the author expresses anger about the break-up the relationship and does not recall memories with fondness. Although the author does address her own faults by saying, "And I so fickle-hearted", she stills holds contempt for her past lover. I am somewhat surprised that it took this long for the author to place blame on the other person because of the fact that most people and selfish and assume that the reason for a relationship not working is always the fault of the other person, not their own. The third groupings of "I wish" further implicates the other person as the cause for the failure of the relationship and the reason why they are not together now. She writes "I wish you could reclasp the chain" and "I wish- you hadn't drunk champagne". These lines have an honesty about them and ring true to the feelings of a normal person dealing with the loss of a relationship.

Economic Effects on Easyjet

Coursework Two: Written report evaluating and commenting on the recent developments in monetary, fiscal and exchange rate policy in the UK and abroad and how these impact on easyJet With the new coalition Government of the Conservatives and Liberal Democrats gaining power in 2010, and almost immediately calling an emergency budget, as the Conservatives promised, declaring their primary objective is to reduce the deficit there have been many changes in fiscal policy and reversal of plans by the Labour Government, there has also been changes in the exchange rate which will have considerable impacts all over the world.Additionally the Bank of England has looked to make use of monetary policy. All of the changes in the UK, and in Europe will have an impact on easyJet (as easyJet only flies in Europe). The objective is to identify the changes in macroeconomic policies in the UK and abroad, using data and information from The Bank of England, the European Central Bank, the Institute for Fi scal Studies, the Budget, the easyJet corporate report and other various economic sources.The Main Objectives of Government macroeconomic policy are; sustainable economic growth, stable low inflation, low level of unemployment, and a good position on the balance of payments. It is that final policy that the coalition Government has declared most important.With the deficit growing year on year, with little sight of changing, and as such they have used fiscal policy drastically recently as, especially the Conservatives in the coalition Government, have looked to reduce the budget deficit with across the board cuts (totalling six billion Pounds) in Government spending, this coupled with the various tax rises are extreme measures which seem necessitated by the extreme economic times we are in. Many believe these actions will lead to a double dip recession, one which it could take the UK many years to recover.The Government also increased VAT on the 1st of January from 17. 5% to 20% (the highest it has ever been). Although George Osborne (speaking to the BBC on the 4th of January) thinks â€Å"targeting VAT is more progressive than increasing income tax or National Insurance† many still believe VAT is a very regressive tax, meaning it is more of a burden on those households with lower income. This graph (compiled by the Institute for Fiscal Studies) shows how the poorest 10% will be hit much harder than the other 90%, seeing a percentage loss of net income more than double that of the richest 10%.This is because VAT is on goods including necessities, which means a rise in VAT will not deter people from purchases of said goods, so VAT will have a large impact on their percentage net income. Although overall a rise in VAT will have cost the richest 10% more, as their net income is considerably larger they have to capacity to cope better with the rise, and will cause a smaller decrease in their net income. Another rise is in fuel tax, â€Å"Given that each pen ny increase in fuel duty raises an extra ? 00 million for the Exchequer, it is easy to see why the chancellor is tempted to hike rates,† said the foundation's director, Professor Stephen Glaister. The Government have increased fuel duty by 0. 76p on petrol and diesel, and the rise in VAT will mean another price increase. The AA estimates that â€Å"these increases combined will add approximately 3. 5p to the cost of a litre of both petrol and diesel. † According to HM Tresuary budget report 2010 â€Å"The most urgent task facing this country is to implement an accelerated plan to reduce the deficit.Reducing the deficit is a necessary precondition for sustained economic growth. † As such another part of the recent fiscal policy changes in the UK was announced in The Budget, that public sector net borrowing would remain at 4 per cent of GDP in five years time, the structural deficit would be 2. 8 per cent of GDP by 2014-15, while the structural current deficit woul d be 1. 6 per cent. They also set that public sector pay would see a two year freeze, apart for those earning less than ? 1,000 a year, this is an attempt to stop the rise in wages for the thousands working in the public sector, which will save the Government paying more and more each year and thereby help to reduce the deficit. Yet public sector employees will be hit hard by this policy, as inflation rises – their wages will not, meaning inflation will have a devastating impact on their net income as real prices rise, and taxes are increased. This will lead to public sector employees to purchase less, and thus provide less chance of growth which is one of the main macroeconomic objectives.However corporation tax will be reduced from 28 per cent to 24 per cent, a reduction that will be spread over the next four years from April 2011. This may encourage businesses to expand as they are paying less tax, which could lead to a decrease in unemployment (one of the primary macroeco nomic objectives) The budget also released a plan to â€Å"reduce the main and special rate of capital allowances to 18 and 8 per cent respectively in April 2012. Also capital gains tax will be increased to 28 per cent for higher and additional rate taxpayers† (The Budget), so the higher income households will have to pay a higher than ever before tax.The Government also intends to freeze council tax for 2011-12 by working with the local authorities, this potentional freeze on council tax will help the poorer level income earners, and could help them to escape the poverty trap. An increase in tax for the higher level income earners will not only provide more money for the Government – in an attempt to reduce the deficit – it will also improve the image of the main party in power; the Conservatives whereby they are seen as more favourable to the higher level income earners in the UK.Another policy instated is, what the Treasury call, â€Å"a reversal of the most damaging part of the planned increase in National Insurance Contributions† by instead of reducing it as Labour had planned, they are raising the threshold by ? 21 a week in April 2011. This will also lessen the burden on the poor, and thus with more available incomes they will spend more, which will be an injection into the circular flow (where the flow of payments in an economy is a circular flow, with injections and leakages, the injections being Government spending, investment etc, and the leakages primarily being saving).Europe was also been impacted by the recession over recent years, and their fiscal policy must try to combat its negative effects. Before the Recession, many countries in the EU had a large structural deficit. There was an inability to meet fiscal targets, for example the political pressure against tax increases and spending cuts. One country which has particularly been affected is Greece, with the EU average debt as a % of GDP at an already staggering 78 . 2%, Greece’s is at 122%. They have been hampered by powerful unions which gained considerable public sector wage increases without corresponding increases in productivity.Greece has also struggled to raise taxes and decrease Government spending. The depth of the recession has worsened the Government fiscal position much more quickly than expected; tax receipts have fallen while spending on unemployment benefits has increased dramatically. In Ireland they plan to tighten fiscal policy by more than 4% of GDP next year. However economists (Simon Tilford, Centre for European Reform, November 2010) debate whether a tightening of around 1. 5% in 2011 will derail the UK's economic recovery.Governments usually run a deficit in bad times, and a surplus in good times, yet in these times of recession Germany is running a budget surplus, by making necessary wage adjustments and increases in taxes as they are performing much more strongly than expected. Although The Bank of England was nationalized in 1997 by the then Chancellor of the Exchequer, Gordon Brown, meaning the Government no longer had control over the Bank of England, fiscal policy will have a large impact on the economy and how monetary policy is conducted.The primary tool of monetary policy is the use of interest rates. However in the UK the base rate was  left unchanged at 0. 50%  in the January meeting, the 22nd month in a row. The news of an economic slump, the UK economy contracted 0. 5% in the final three months of 2010,  has reignited fears of a double-dip  recession  and has reduced the likelihood of an early rate rise. Yet two  of the 9 MPC  members voted for a rise in the base rate at the January meeting, a rare split decision. However due to an inflation rise in December the CPI rapidly rose from 3. % to 3. 7%, chances of an early rate increase to control price pressures has raised. The Bank of England predicted in February 2010 that inflation would be at 1. 5% by the end of 2 010, which is far of the actual rate of 3. 7%. The MPC must now hope that price pressures will ease so it can stick with low rates and avoid stagflation. However it may be out of their control; global commodity prices have been, and still are, rising fast and Source tradingeconomics. com are now pushing up the cost of UK exports.The idea of increasing the base rate will encourage saving (a leakage from the circular flow) which will help to decrease spending and therefore inflation. However this could be met with a reduction in growth, or even the economy shrinking. Failing to raise the base rate would seem counter intuitive as the Government CPI target is 2% and inflation it at 3. 7%, well above the 1% band. The Bank of England decided to employ quantative easing by pumping ? 200bn into the system in an attempt to kick-start the UK’s economy.But the GDP shrunk by 0. 5% in the last quarter of 2010, so this policy does not seem to be helping growth. The MPC predicts inflation w ill continue to rise past 4% in the coming months which will encourage higher pay demands and could start up a wage/price spiral, the rising expectations of inflation means people/workers expect prices to continue to rise, so they are unlikely to accept pay rises less than the expected inflation rate because they want to protect the real purchasing power of their incomes, and this pattern continues.Monetary policy is greatly restricted in Europe due to the Euro, being a member of the Euro means that individual countries face limitations such as an inability to employ quantative easing or alter the base rate to affect the economy (this is one major factor in why the UK has not joined the Euro, and that the Coalition Government has stated that while they are in term they will not join the Euro). As such the European Central Bank (ECB) has power over setting the base rate, which since 5/7/2009 has been 1%, almost as long as the UK has been at 0. 5%.The ECB states â€Å"maintaining pri ce stability is the primary objective of the Eurosystem and of the single monetary policy for which it is responsible. † This is laid down in the Treaty on the Functioning of the European Union, Article 127 (1). Yet prices in the Eurozone have been very unstable in the past years. However Germany has seen strong signs of improvement, but t this could actually hamper the rest of Europe’s growth. The CPI measure of inflation is rising at an annual rate of 2. 2%. That's not as high as the UK, but it's above the European Central Bank's (ECB) target for the first time in two years.As Germany is the most important and influential economy in the Eurozone when it comes to setting monetary policy, it means the ECB will have heavy pressure to raise the base rate this year, regardless of how the rest of the region is performing. Which is ironic as when the euro was introduced the base rate was set to a level to suit Germany’s sclerotic (rigid and unresponsive) economy that was still dealing with reunification. But the cheap money turned the strongly-expanding countries, such as Ireland and Greece, into smaller and floundering economies.The UK has operated a free floating exchange rate since September 1992, meaning The Bank of England has not intervened in the markets to influence the Pound’s value. This means that the Exchange rate is purely market determined which leads to many fluctuations, just in the period from August to January displayed in the graph below. A floating rate can be a tool of macroeconomic adjustment – for example a depreciation in the Pound should increase the net export demand and therey stimulate growth.However the BoE would hope the gains from a lower exchange rate are not dissolved in the inevitable higher wage demands or export prices. The countries inside the Euro Zone are hoping for a more competitive exchange rate to create an injection of demand into their struggling economies. Floating exchange rates offer a degree of adjustment, so as is the situation now a large trade deficit puts downward pressure on the exchange rate which will help the export sector and control the demand for Euro’s to Pound Sterling imports as they become relatively expensive.Having no exchange rate target means that short term interest rates can be set to meet domestic macroeconomic objectives such as growth or low inflation. However with a floating exchange rate there is less currency stability which can discourage Date (2010-11) Source x-rates, composed on excel trade and investment, this is one of the reasons why currencies were locked within the Euro Zone for the Euro. Any changes in the prices of imported goods and services will have a  direct effect  on inflation. The Euro is also a floating exchange rate, meaning it’s fluctuations in relation to the UK have considerable affects.An appreciation of the exchange rate (as there has been in January against the Euro) reduces the sterling pric e of imported consumer goods and durables, raw materials and capital goods. The effect of a changing currency on the prices of imported products will vary by type of import and also the  price elasticity of demand  which is affected by the degree of competition within specific markets. All companies will be affected by these policies, both UK and abroad, and easyJet is no exception. The current price of jet fuel is â€Å"$897 a metric tonne compared with $681 a metric tonne a year ago†, easyJet stated in January 2011.This increase in fuel tax and price will cost easyJet ? 1. 17 extra per than in 2010, and is expected to double the losses of the company to approximately ? 140 million, as it will for all companies in the airline market. As for the VAT rise, easyJet have announced they may be able to save millions of Pounds in VAT by registering its new budget holiday company outside Britain, with Lowcost Travel, expected to be in Switzerland. This means they will avoid VAT under the Tour Operator’s Margin Scheme. This could save easyJet ? 0 million in VAT for the next three years. Most European markets saw losses or declines in January with concerns that China will raise interest rates again to slow down economic growth in Europe, and easyJet suffered alike with a fall of 16. 19 percent in the FTSE250 after they predicted heavy losses in the first half of 2011. easyJet announced in January 2011 that it, as all other airlines, was hit by the severe weather in Europe in December 2010 and strike action by French air traffic controllers, coupled together this cost easyJet ? 31 million,. asyJet is also set to close its cut services at Luton Airport by a fifth (which sees 5 million passengers each year) with a view to transferring them to profitable bases in continental Europe. The airline also initially price flights from European destinations in Euros, but customers can choose an alternative price in sterling. However, the price in sterling is set at a lower rate, this is because easyJet decided not to use the Mastercard or Visa rates that the most retailers use, and instead set the interest rate themselves – at a much lower level.Generally the difference between the actual exchange rate and what easyJet offer can be anywhere between 2% and 6%. This generates a lot more income for easyJet by exploiting the exchange rate at the right time, yet it can been seen as a hidden cost, which would not impress easyJet’s customers, and in the long run could actually lose them customers. Elasticity of demand measures how a change of the quantity demanded is affected by an income or price of another good change.As the airline market demand is elastic businesses must be careful with changing prices and must be sure that by decreasing their prices they are still able to increase their market share. easyJet have achieved this, by coming in with very low prices and gaining market share. Another problem facing easyJet is that pas senger duty tax increased from ? 10 to ? 11 in November 2010, which again cost easyJet millions. However, despite these setbacks, the airline said revenue in the final three months of 2010 â€Å"was up 7. 5% to ? 54 million compared with the same period a year ago†. easyJet announced in November 2010 that profits have been â€Å"boosted by a rise in passenger volumes and the group said it will pay its first ever dividend in 2012†, the airline’s chief executive, Carolyn McCall, said â€Å"We therefore intend to commence the payment of an annual dividend based on a dividend cover of five times. † The airline said passenger numbers grew 8% in the full-year to the end of September to 49 million, while profits totalled ? 154 million in the period – against ? 55 million a year earlier. asyJet’s have continued to strengthen with â€Å"market share gains across Europe particularly London Gatwick, Paris Orly (easyJet grew capacity by 22% in France i n 2010) and CDG and Geneva† (easyJet corporate reports, January 2011). Additionally in response to growth in Germany, easyJet carried on refocusing its offering, and increased capacity on key business routes out of Berlin. The total fleet plan over the period to 30 September 2013 is as follows: | easyJet A320 family| Boeing 737-700| GB Airways A320 family5| Total aircraft5| At 30 September 2010| 182| 8| 6| 196| At 30 September 2011| 202| 2| –| 204|At 30 September 2012| 214| –| –| 214| At 30 September 2013| 218| –| 2| 220| Note 5: Four ex-GB Airways A321 aircraft exited the fleet in November 2010. Source: easyJet corporate reports, Jan 2011 By eliminating the Boeing and ex-GB Airways sub-fleets it will reduce costs by simplify operations. easyJet plan to complete this by 2012 and they project cost savings of around ? 30 million each year. They are also set to work with the EU on consumer rules to make sure that they have the right balance between the benefits that low costs brings to consumers over its costs to the industry.The air traffic control strike in 2010 was caused by the economic pressures facing Europe and union concerns about the Single European Sky programme, and easyJet â€Å"expect disruption to continue in 2011† and â€Å"will press for measures to be put in place that alleviate the impact of these strikes and push for faster reform. † (easyJet corporate reports). There has recently been a saturation in the European and UK airline market. Competitors have mimicked easyJet’s strategy and have introduced competitive brands with similar price strategies that have increased competition, and decreased market share.The airline market is best classified as having a monopolistic competition market structure, whereby there are many firms will similar, yet differentiated services. Some companies have contrasting services; easyJet and British Airways for example, one with a strategy to keep costs as low as possible by stripping out almost all non-essentials of air travel (ranges in class etc) and one, BA which offers a higher level of service with a higher cost. It also has many business with similar plans and ideas; easyJet and Ryanair for example.The Herfindahl Hirschman Index (HHI), which measures the degree of competition in one market for the airline market, and is 0. 070210776 (see attached excel document for details). This means that the market is unconcentrated; this indicates that the market is unlikely to have adverse competitive effects, as no companies have a monopoly power. In conclusion, the fiscal policy employed by the coalition Government will have long reaching affects across the economy, including the airline market.It will also have drastic affects on the population, with many tax rises; VAT and fuel in particular, which will reduce the level of net income for all households. However the rise in the National Insurance threshold will be very positive for the low er income households. As for businesses, the reduction in corporation tax over the next four years will be a welcome policy, yet almost all companies will be affected by the rise in fuel tax, particularly the transport market – easyJet.The Bank of England will soon have to look further into raising the base rate, the historically low level of 0. 5% will not help any savers (although it helps those with large mortgages, loans etc. ), and when they decide to raise the rate it can help combat the continually increasing level of inflation. The exchange rate is left as a free-floating, which it will be for the foreseeable future. This is like almost all countries, so the market controls currencies, which will periodically rise and fall, and deal with the level of imports and exports and their competitiveness. asyJet will undoubtedly suffer great losses due to the fuel rises, which are expected to continue to rise as oil becomes a more scarce resource the supply falls – whic h will increase the price. They have plans to deal with VAT, and are looking to cut any unnecessary costs across the board to cope with these rises. The further strikes planned by the ATC for 2011 will again cost easyJet millions, but they believe they will be better equipped to deal with these problems.Any unpredictable, or problems outside their control, snowfall of December and the Icelandic volcanic ash clouds will also cause considerable losses, yet there competitors (and imitators) will see similar losses so it will be highly unlikely that easyJet become less competitive as the airline market continues to combat numerous problems. References Financemarkets. com HM Treasury Budget The European Central Bank website The Bank of England website The easyJet annual, and corporate reports Tutor2u The Institute for Fiscal Studies tradingeconomics. com x-rates. com The Economist

Common Examples Of Child Protective Service - 1687 Words

In 2002 there was estimated to be nearly 3 million referrals to Child Protective Services (CPS) in the United States, and about 5 million in the year 2000 (McWey Mullis, 2004). Children who are living in environments that put them in harms way, depending on the situation are generally removed from their home and placed into a foster home in attempts to keep them safe (Carlson, Egeland Lawrence, 2006). Common examples of Child Protective Service (CPS) referrals include physical abuse, sexual abuse, and psychological maltreatment (McWey Mullis, 2004). In 2001 it was estimated that nearly 542,000 children were in foster care in the United States and that the number of children in foster care exceeded the number of available foster homes by nearly 30-40% (Carlson, Egeland Lawrence, 2006). For many children in foster care, reunification with biological parent or parents is the ultimate goal (McWey, Acock Porter, 2010). In 60% of foster care cases, reunification with biological parent s occurs (Carlson, Egeland Lawrence, 2006) .In order for reunification to be possible, or to help determine whether reunification can occur, children and biological parents have scheduled visits with trained supervisors who monitor the visits (Haight, Kagle Black, 2003). The duty of the supervisor is to look at the parent child interactions and determine whether or not they are appropriate. Supervised visitation has been shown to have positive and negative effects on children who areShow MoreRelatedInteroperability: Child Abuse and Child Protective Services Essay664 Words   |  3 Pagesimportant information amongst one another. An example would be if an organization such as Child Protective Services (CPS) wanted to share client information with another Protective Services agency regarding a client both organizations should be able to exchange and translate information amongst coordinating organizations. Child Protective Services Child Protective Services (CPS) is known as major department with the Department of Human Services. CPS supports and maintains the social and economicRead MoreThe Problem Of Child Abuse880 Words   |  4 PagesThese are activities that are targeted at members of the community and general population with the aim to raise awareness about the problems of child abuse. It involves an approach that targets helping families and children before child abuse occurs and not intervening after the harm has been done. This is very essential as every child deserves to grow up and be nurtured in an environment that is safe and stable which helps in the child’s total development such as the physical, emotional, cognitiveRead MoreThe Nursing Ethics Of Advocacy919 Words   |  4 Pageslimited organizational and personal resources often requires difficult decisions. 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Neglect is the failure to care properly; It has been provenRead MoreI Need Therapy For Children And Adolescents Diagnosed With A Mental Illness1670 Words   |  7 Pagesmost common concern is anxiety. Most of my clients are referred in their adolescent years after they have experienced a crisis. As much as I want to see these clients succeed, I am only able to provide 12, 1 hour sessions, which usually is not enough. This is extremely frustrating as it seems that, like most mental health agencies, Halton follows a reactive treatment model versus a proactive prevention model, despite research demonstrating the positive effects of early intervention. For example, accordingRead Mo reChild Welfare Services Is A Social Work1740 Words   |  7 Pagesreality is that not every child is provided with an environment that fosters a child’s needs, parents are not always able to meet the basic needs of a child, and the childhoods of approximately 742,000 children were not free from abuse and neglect in 2011 (U.S. Department of Health and Human Services, 2012). The social work profession is filled with numerous areas of practice that include areas such as gerontological social work, military social work, and child welfare services which is the second largest

The Idea of the “American Dream” - 1101 Words

The American Dream Final Exam By: Uday Govindswamy Period 2 The idea of the â€Å"American Dream† was first used in the book The Epic of America, written by James Truslow Adams, in 1931. Adams stated that the American Dream is, â€Å"the dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†¦(31) â€Å". The key elements of the American Dream include: access to a college education, owning a home, enjoying political freedom and being economically independent (Clinton American Dream Initiative 3). Every newly arrived immigrant believes that with hard work he or she will achieve all or most of the elements of the American Dream. The fundamental thesis of the†¦show more content†¦In particular, the typical African-American family had 60% as much income as a Caucasian family in 1968, but only 58% as much as a Caucasian family in 2002 (â€Å"New Report†). This exemplifies that economic discrimination of African-Americans has be en deteriorating rather than improving. Regardless of the economic growth, the economic position of African-Americans has worsened. Thus the American Dream remains a myth for an important part of American society. Economic discrimination of Hispanics can be viewed through the gap between their unemployment rates and those of Caucasians. Hispanics have twice the unemployment rate compared to Caucasians (â€Å"Category C† 201). The statistic suggests that Hispanics have a higher chance of being unemployed because they are not Caucasian. Being unemployed means no income, no health insurance, and no money to educate your children. So, the American Dream stays out of reach of the next generation as well. Moreover, according to a new poll from Xavier University, only 60% believe the American Dream is getting harder, also 68% believe that the dream will be harder to achieve for their children (Good The Atlantic). This proves that the American Dream will only get harder to achieve over time. The above all point to the fact that today for many - the American Dream is a myth. According to the, The American Dream Initiative, a college education is one of the key pillars of the American Dream

Thesis on Capital Structure - 26846 Words

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Electrical and Electronics The production growth has been sig nificant in paper, food, footwear, iron and steel, beverage and chemical industries. Fund is the most important criteria to operate any kind of business or organization. It can be raised by two sources i.e. Equity Capital and Debt Capital. These two sources of capital comprise the total capital structure. Capital Structure refers to the composition of all source and amount of funds collected to use or invest in business. In other words Capital structure refers to the capital and long-term liabilities of balance sheet. Therefore, it includes shareholder’s fund and long term loans. It is different from financial structure as financial structure includes both long term and short term source of financing while capital structure includes only long term source of financing. 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Business Statistics Business in Medical Sector

Question: Describe about the Business Statistics for Business in Medical Sector. Answer: Introduction The business in medical sector has experienced a radical shift in the interaction of the people with the advancement in technology and social media marketing. Moreover, with advent of personal computers, e-commerce as well as internet has affected the media technology while having an impact presently and in future. Social media marketing is one of the new concept introduced in medical tourism based on the fact that the customers in pursuit of treatments are travelling. However, social media marketing will provide customers a base on their curiosity, education and medical level education to the place where they can get best of facilities (Hall, 2013). Research Aims and Motivation of the Project The research aim of the study highlights the prospective of medical tourism in India with special reference to Chennai that has not only been seen as a hub for medical tourists but also incorporates social media marketing as one of the tool in gaining competitive advantage for India to build up trust and loyalty of international patients (Babu Gade, 2014). Moreover, it is depicted that conventional tourism has become a by-product in the rise of medical tourism with emphasized privatisation of health care in accelerated globalization with the change in technology of using social media marketing as a way of promotion (Holden, 2016). Research Objectives The research objectives that that helps inn analysing the entire study can be given as: To evaluate the role of medical tourism in India based on social media marketing with special reference to Chennai. To investigate the significance of effect of social media marketing on medical tourism in India especially in context to Chennai. To study and consider the ways in which social media marketing adds value to customers by providing destination for medical tourism To suggest the possible recommendations that can improve the methods of social media marketing in Indias medical tourism. Research Questions The questions that govern the research can be given as: What is the role of medical tourism in India based on social media marketing with special reference to Chennai? What is the significance of effect on social media marketing on medical tourism in India especially in context to Chennai? How social media marketing adds value to customers by providing destination for medical tourism? What are the possible suggestions to improve the methods of social media marketing in medical tourism of India? Background of the Study India has the blooming healthcare sector and is built on the strong foundation of robust growth through the rise in per capita income, awareness about risks, cost effectiveness and the adoption of social media marketing. Social media marketing is one of the strategy devised by India, which is used to disseminate information in providing effective response to address not only customer problems as well as grievances but also to engage with customers to influence customers decision patterns based on the initial awareness created (Devi, 2012). However while taking in consideration, the effects of social media marketing in India and especially in Chennai, it has been seen that Chennai has been one of the hub of medical tourism. Chennai has been called to be Indias health capital because the quality of hospitals as well as doctors. However, the state attracts 45% of the total foreign medical tourists coming from abroad for treatment such that with hospitals, the hotels, guest houses and re sorts in collaboration with the hospitals (Kumar Raj, 2015). Literature Review Medical tourism is a blooming sector in India. It was estimated to be a US$3 Billion medical sector in October 2015, with a growth projection of US$ 7-8 Billion by 2020. In comparison to developed countries, India provides world-class healthcare facilities at a much lower cost. India is the only country that provides state of the art healthcare services and highest quality of all medical tourism destinations at par with first world countries at one tenth cost of the services provided by its US counter part, as quoted by the Medical Tourism Report of 2015 (Sharma, Sharma Padroo, 2016). After the US and the UK being the largest source countries for medical tourism in India, now the Bangladeshis and the Afghans accounted for 30 percent of foreign patients during October 2015. A radical shift has been viewed in the last 40 years on how people conduct business operations after the introduction of computers, Internet, and e-commerce methods. Social media is widely popular among the youth of the country as well as the easy user interfaces have allowed people from the previous generations to also get used to this form of marketing (Van Dijck, 2013). People are social by nature and the information they gather from such mediums is important. Social media is here to say and there is no option to choose it anymore. One of the biggest changes Indias healthcare sectors is experiencing is the change in the customers outlook about healthcare services with the inception of modern day digital mediums (Dawn Pal, 2011). Today with the technological sharpness of customers, they have all the necessary information at the palm of their hands with easy access to the views and opinions of other people for quick reviews and knowledge about diseases and illness. Social media is the opening for marketers to engage and digitally connect with customers (Gregson et al., 2015). The city of Chennai is often called the healthcare capital of India. It is estimated that the Super and Multi-Specialty hospitals everyday bring in around 150 patients across the city. Chennai allures around 45 percent of foreign tourists arriving in the country with 200 foreign patients everyday looking for excellent health facilities at throwaway prices and accounts for 30 percent of domestic health tourists (Debata, 2013). The patients from other countries as well as from different states from India are estimated of 12,500 beds in the city as domestic population only subjugates half of them. The fabrication of paramedics as well as the maximum number of doctors and paramedics in the country is done by the state. The government has plans to initiate a medicity, which will have a public and private stake in its operations with a vision to expand the scope of medical tourism by 2020. Owing to the government support and sanctions of both hospitals and unconventional medical practices has made the state the most preferred destination for healthcare tourism (Chakravarthi, 2011). In Chennai, the use of social media as a marketing tool and a platform for customers to gather information has transformed the health care industry of the state. It fits the patients lifestyle to incorporate effective strategies. For example: there are various applications for patients where he/she is diagnosed with a medical disorder/condition, and the patient themselves can research about the illness through online forums to be well informed about their own condition. Other users can help the online community by posting relevant content and thoughts by leading medical gurus and experts. Patients can also inquire about the relevant costs and weigh out other options, which can lead to affordable medical care and treatments through a survey online by themselves. It helps customers rely on peer-to-peer opinions and reviews to help make up their minds without even consulting the hospital concerned (Shore, 2012). As a result, hospitals take care in giving the best medical services to pat ients in order to keep a positive rating in the online world to attract more customers, this means the hospitals always need to up their game in order to not to lose customer base. Clearly, for brands and marketers in the healthcare industry, the road ahead is smooth and loaded with opportunities and challenges. Adoption of social media channels by the healthcare industry in India is the first step to communicate with their customers in a more direct and cordial way in which the main motive is to strive for the best customer experience for both, the domestic population as well as our international guests (KM DSouza, 2012). The social media models help provide farsightedness to maximize effective customer engagement, enables analytics and insights to the newest technologies on comparative basis for the customer to focus completely upon the importance as per the requirement (Kumar Raj, 2015). Research Gap The research gap in the study can be highlighted based on the published data, as research needs to be conducted on a large sample that not only covers current challenges that the medical tourism holds but also strategic areas for future research into medical tourism and its relationship with social media marketing in Chennai. Many issues have been raised into greater attention towards medically motivated travel of foreigners to India in search of gold healthcare. The research lacks the evidence that India being a developing country has been facing lot of challenges whether financial or organizational in the healthcare sector. On the contrary, while analysing the heterogeneity in the health tourism business the empirical evidence is important to evaluate the medically motivated travel in the provision of providing health services through social media marketing (Behrmann Smith, 2010). Research Hypothesis The research hypothesis that can add significance to the study can be given as: H0 (Null Hypothesis) Social media marketing has created no effect on medical tourism in Chennai, India. H1 (Alternate Hypothesis) Social media marketing has created significant yet positive effect on medical tourism in Chennai, India. Research Design and Methodology Research Paradigm The research paradigm is used a tool to enable different tools and techniques to carry out the analysis. According to Kuhn, research culture not only adds nature and relevance to the research but also establishes the research practice significant in the study (Hansen Machin, 2013). However, the research paradigm can be of two types, one is ontology that describes the nature of reality and the other is epistemology that are facts based on knowledge. However, ontology advocated interpretivism and epistemology advocates positivism through quantifiable results. On the other hand, the research paradigm used in the research is epistemology with positivism as it is objective in nature and is efficient enough in analysing the physical environment relating to peoples knowledge of social media marketing on medical tourism in India. Research Approach The research approach is a form of decision taken by the researcher in studying the research aims and objectives. The two approaches that are used in the research are inductive and deductive in nature. The deductive theory is the process of analysis from the theory whereas, on the other hand, inductive theory creates a theory from research questions (Gray, 2013). However, the research approach used in this case is deductive in nature as it is devised from research hypothesis that could be applied in the research. The study is objective as it is based on quantitative analysis (Bryman Bell, 2015). Research Design The research design formulated in the research gathers information regarding the procedure of the arrangement of the study. The study highlights that there are three kinds of design that are generally followed that are exploratory, casual and descriptive. The exploratory adds thoughtfulness to the existing situation through undertaking qualitative study using interviews and focus groups. The descriptive is guided by research problems and uses quantitative study for the research. Casual research is often performed in the lab or field experiments (Babbie, 2015). Conversely, this research follows descriptive study as it will not only evaluate the given research but will also cite ways for marketing and promotion of social media from traditional to modern ways relative to research hypothesis and research questions of the study. Research Strategy The investigation is made onto the research design and the effective tool that can be helpful in evaluating the data to carry out the data collection method. The research strategies that are used are survey, experiment, grounded theory, action research, focus groups as well as interviews (Collis Hussey, 2013). The research strategy used for the research will be survey as well as interviews because to analyse the effectiveness of social media marketing, it is important that the managers who promote it from medical tourism agencies needs to be interviewed. On the other hand, survey questionnaire will be generated on medical tourists who visit Chennai hospital in India for treatment. Data Sample The sample size taken for the proposal is 5 managers on which interviews will be scheduled. The managers will be of different tourist agencies who are also a medium for social media marketing to medical tourists. The Medical tourists that will be considered for the study are 10 who come to get their medical check-up done in Chennai. Data Collection Method The data collection method used in the sample is qualitative as well as quantitative both. The research had been followed to maintain the efficiency and effectiveness of the study. The sampling is done on random probability sampling to synthesize the method of gathering data (Davies Hughes, 2014). However, the samples of medical tourists is based on convenience sampling so that a random feedback of the medical tourists can be recorded on medical tourism based on social media marketing. Data Analysis Method The plan advocated the use of different methods that can be incorporated with different strategies in conducting the strategies taken under quantitative as well as qualitative data collection method. The decision is undertaken based on the primary as well as secondary data. The primary data is undertaken using interviews and survey whereas the secondary data is taken from different articles to relate with the research work (Richey Klein, 2014). The results gathered will be analysed using SPSS tool using histogram, frequency tables, correlations, bar charts, etc. Expected Outcomes India has global opportunities from the medical tourism sector in Chennai because of the tourists that have to pay less for their treatment as well as with social media marketing it has become evident to medical tourists. The probable outcome for the research is positive, as the medical tourism sector will immensely benefit from promotion in social media. Tourism with one of the thriving sector will attract tourists because an advertising campaign launched worldwide in India through social media will provide a boost not only in medical tourism sector but also in tourism sector as a whole. Conversely, social media marketing will provide a base for medical tourism sector in India and especially in Chennai with new avenues that can be studied by medical tourism companies, medical tourists as well as advancing the probability to international health care destinations. Contribution of the Research The research has not only been beneficial in providing interest as well as perception of the medical tourist to the medical tourism agencies but in a way has been able to promote the social media marketing promotional activities through different methods like internet and other social median websites like Facebook and twitter. However, the study will help in providing expected yet stronger impact on medical tourism in Chennai through social media marketing (Behrmann Smith, 2010). Conclusion To conclude, it can be said that the research has provided an overview of the medical tourism and it has helped in acting as a hub in Chennai, Indian through social media marketing activities. However, it has been seen that the results will not only give an important resolution to the face of social media marketing but will also attract many medical tourist from abroad to get themselves treated in India. However, the study done has inculcated both qualitative and quantitative methods using interview and survey method to yield maximum yet positive results. Gantt chart Week W1 W2 W3 W4 W5 W6 W7 W8 W9 Introduction Research Aim and Motivation Research Objectives Research Questions Background of the Study Literature Review Research Gap Research Hypothesis Research Design and Methodology Data Collection Method Expected Outcomes Contribution to the Research Conclusion References Babbie, E. R. (2015).The practice of social research. Nelson Education. Babu, K. V., Gade, J. (Eds.). (2014).Tourism in India(Vol. 1). Zenon Academic Publishing. Behrmann, J., Smith, E. (2010). Top 7 issues in medical tourism: challenges, knowledge gaps, and future directions for research and policy development.Global Journal of Health Science,2(2), 80. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Chakravarthi, I. (2011). Corporate presence in healthcare sector in India.Social Medicine,5(4), 192-204. Collis, J., Hussey, R. (2013).Business research: A practical guide for undergraduate and postgraduate students. Palgrave macmillan. Davies, M. B., Hughes, N. (2014).Doing a successful research project: Using qualitative or quantitative methods. Palgrave Macmillan. Dawn, S. K., Pal, S. (2011). Medical tourism in India: issues, opportunities and designing strategies for growth and development.International Journal of Multidisciplinary Research,1(3), 7-10. Debata, B. R. (2013).Evaluation of perceived service quality and loyalty of medical tourists to India(Doctoral dissertation, National Institute of Technology Rourkela). Devi, M. K (2012). Social Media Marketing in Healthcare and Medical Tourism in India. Gray, D. E. (2013).Doing research in the real world. Sage. Gregson, J., Brownlee, J. M., Playforth, R., Bimbe, N. (2015).The future of knowledge sharing in a digital age: Exploring impacts and policy implications for development(No. IDS Evidence Report; 125). IDS. Hall, C. M. (2013).Medical tourism: The ethics, regulation, and marketing of health mobility(Vol. 33). Routledge. Hansen, A., Machin, D. (2013).Media and communication research methods. Palgrave Macmillan. Holden, A., 2016.Environment and tourism. Routledge. KM, S. M., DSouza, S. C. (2012). Medical Tourism and Market feasibility in emerging economy. Kumar, G. Raj, R. (2015). Status, Growth and Impact of Medical Tourism in India.International Journal Of Pharmaceutical Sciences Review And Research,34(1), 284-291. Retrieved from https://globalresearchonline.net/journalcontents/v34-1/46.pdf Richey, R. C., Klein, J. D. (2014).Design and development research: Methods, strategies, and issues. Routledge. Sharma, B., Sharma, J., Padroo, S. (2016). Medical Tourism in India: Growth or Dilemma.Management Dynamics in the Knowledge Economy,4(2), 277-290. Shore, D. A. (Ed.). (2012).Forces of Change: New Strategies for the Evolving Health Care Marketplace(Vol. 62). John Wiley Sons. Van Dijck, J. (2013).The culture of connectivity: A critical history of social media. Oxford University Press.

My restaurant Essay Example

My restaurant Essay Objectives: * To attract as many as customers I can to the restaurant * To make profit * Remaining very competitive in the market We will write a custom essay sample on My restaurant specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My restaurant specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My restaurant specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * Target Market One of my first objective is to attract as many as customers i can to the restaurarant. Therefore My restaurant will be looking to attract different types of customers, such as, families, couples and older people. One of my other objectives is to make profit. To achieve this objective, I have to ensure that my restaurant attracts as many customers and in this way more profit will be made. * Theme The theme of the restaurant will be tropical with a wide range of different colours combination, such as, Green, Brown and Yellow. This will show the customers that the place is a very joyful place to visit as it will have many exciting colours on the wall. This means I will be able to attract more customers to my restaurant. However if the place is very quiet and the colours on the wall are very dull then it will seems to the customers that the place is not that beautiful. They may decide not to visit the restaurant. My restaurant will be located near Dark Forest ride. I have chosen this site because there are lot of customers that will be passing through and some might feel like visit the restaurant. The outside of the restaurant will be decorated with wild animals and creatures display. * Location One of my organisation objective is to attract as many as customers I can to the restaurant. Therefore I have located my restaurant near the Dark Forest ride, where there is a high chance of us attracting customers. As The Dark Forest Ride is new and has attracted wide range of customer it will also be profitable to my restaurant. This means i have also achieved my second objective which was to make profit. After the customers have taken the ride they might also visit my restaurant or some customers may have take away so while they are queuing up, they might as well have light food. * Products and services One of my organisation objectives is to be remaining very competitive in the market. Therefore To be competitive, I need to start offering wide range of product and service to our customers. This means had to sell varieties of food for our customers such as fish chips, pizza, fried chicken, sandwich, kebab and many more. My other organisation objective is to attract as many as customers I can to the Furnishing Customer would expect the restaurant to have enough facilities that meets their needs. Therefore to meet their expectation, My restaurant would have excellent furniture facilities such as small pedestal tables and chairs. This will allow our customers to sit and eat at the restaurant very comfortably. Our restaurant will also have displays and posters of the ghosts in a comic role, so the customers can have a little laugh while their food is being served. Also outside of the restaurant there will be statues of ghosts welcoming the customers into the restaurant with a smile on their face. This will shows my customers the sign of first good impression. * Layout We are likely to get different types of customer coming to our restaurant such as families and groups. Customer such as families would expect enough tables and seats to be available to them as they are coming to their restaurant in a larger group. Therefore to meet the needs, my restaurant will have 2 floors with first floor having 12 tables and second floor with 15 tables. This is because as part of organisation objectives, we will be looking to attract as many as customers therefore we need enough tables and seats to allocate them. The restaurant will have 1 lift which customers can use to get to the second floor and lift is also useful for disable people and we are also providing toilet facilities to our customer in both floors * Customer flows Customer would expect most restaurants to have two doors, one for entrance and one for exit. This is because if they use same door for both entrance and exit then it will difficult for them to come in and out of the restaurant. The place will be too congested. Therefore to meet the needs of my customer, my restaurant will have automatic doors for customer to use. The entrance will be wide enough for customers to walk in and will be wide enough for wheelchair users to access and out also will be wide enough or , customer to enter and exit at the same time. My restaurant will also provide fast service which allows my customer to get their service a lot quicker.