The Idea of the “American Dream” - 1101 Words

The American Dream Final Exam By: Uday Govindswamy Period 2 The idea of the â€Å"American Dream† was first used in the book The Epic of America, written by James Truslow Adams, in 1931. Adams stated that the American Dream is, â€Å"the dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†¦(31) â€Å". The key elements of the American Dream include: access to a college education, owning a home, enjoying political freedom and being economically independent (Clinton American Dream Initiative 3). Every newly arrived immigrant believes that with hard work he or she will achieve all or most of the elements of the American Dream. The fundamental thesis of the†¦show more content†¦In particular, the typical African-American family had 60% as much income as a Caucasian family in 1968, but only 58% as much as a Caucasian family in 2002 (â€Å"New Report†). This exemplifies that economic discrimination of African-Americans has be en deteriorating rather than improving. Regardless of the economic growth, the economic position of African-Americans has worsened. Thus the American Dream remains a myth for an important part of American society. Economic discrimination of Hispanics can be viewed through the gap between their unemployment rates and those of Caucasians. Hispanics have twice the unemployment rate compared to Caucasians (â€Å"Category C† 201). The statistic suggests that Hispanics have a higher chance of being unemployed because they are not Caucasian. Being unemployed means no income, no health insurance, and no money to educate your children. So, the American Dream stays out of reach of the next generation as well. Moreover, according to a new poll from Xavier University, only 60% believe the American Dream is getting harder, also 68% believe that the dream will be harder to achieve for their children (Good The Atlantic). This proves that the American Dream will only get harder to achieve over time. The above all point to the fact that today for many - the American Dream is a myth. According to the, The American Dream Initiative, a college education is one of the key pillars of the American Dream

Thesis on Capital Structure - 26846 Words

CAPITAL STRUCTURE MANAGEMENT IN NEPAL (A CASE STUDY ON NABIL, NIBL, NEA, NTC HGICL) Table of Contents: Recommendation I Viva- Voce Sheet II Declaration III Acknowledgement IV List of Figures V List of Tables VI Abbreviation VII CHAPTER I. INTRODUCTION Pg No. 1. Background of the study 1 2. History of bank 5 3. Growth of industries in Nepal 5 4. Statement of problem 7 5. Objectives of the study 8 6. Significance of the†¦show more content†¦Environment encouraging the industrial growth is missing in the picture. The manufacturing sector in Nepal is small contributing 8% of its share to the total G.D.P. It consists mainly of small industries. Capital goods industries are few in number. Most of the sectors manufacture food even though the structure is changing. This sector consists of five sub-sectors namely a. Food, Beverage and Tobacco b. Textile and garment c. Chemical d. Mechanical Engineering e. Electrical and Electronics The production growth has been sig nificant in paper, food, footwear, iron and steel, beverage and chemical industries. Fund is the most important criteria to operate any kind of business or organization. It can be raised by two sources i.e. Equity Capital and Debt Capital. These two sources of capital comprise the total capital structure. Capital Structure refers to the composition of all source and amount of funds collected to use or invest in business. In other words Capital structure refers to the capital and long-term liabilities of balance sheet. Therefore, it includes shareholder’s fund and long term loans. It is different from financial structure as financial structure includes both long term and short term source of financing while capital structure includes only long term source of financing. 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Business Statistics Business in Medical Sector

Question: Describe about the Business Statistics for Business in Medical Sector. Answer: Introduction The business in medical sector has experienced a radical shift in the interaction of the people with the advancement in technology and social media marketing. Moreover, with advent of personal computers, e-commerce as well as internet has affected the media technology while having an impact presently and in future. Social media marketing is one of the new concept introduced in medical tourism based on the fact that the customers in pursuit of treatments are travelling. However, social media marketing will provide customers a base on their curiosity, education and medical level education to the place where they can get best of facilities (Hall, 2013). Research Aims and Motivation of the Project The research aim of the study highlights the prospective of medical tourism in India with special reference to Chennai that has not only been seen as a hub for medical tourists but also incorporates social media marketing as one of the tool in gaining competitive advantage for India to build up trust and loyalty of international patients (Babu Gade, 2014). Moreover, it is depicted that conventional tourism has become a by-product in the rise of medical tourism with emphasized privatisation of health care in accelerated globalization with the change in technology of using social media marketing as a way of promotion (Holden, 2016). Research Objectives The research objectives that that helps inn analysing the entire study can be given as: To evaluate the role of medical tourism in India based on social media marketing with special reference to Chennai. To investigate the significance of effect of social media marketing on medical tourism in India especially in context to Chennai. To study and consider the ways in which social media marketing adds value to customers by providing destination for medical tourism To suggest the possible recommendations that can improve the methods of social media marketing in Indias medical tourism. Research Questions The questions that govern the research can be given as: What is the role of medical tourism in India based on social media marketing with special reference to Chennai? What is the significance of effect on social media marketing on medical tourism in India especially in context to Chennai? How social media marketing adds value to customers by providing destination for medical tourism? What are the possible suggestions to improve the methods of social media marketing in medical tourism of India? Background of the Study India has the blooming healthcare sector and is built on the strong foundation of robust growth through the rise in per capita income, awareness about risks, cost effectiveness and the adoption of social media marketing. Social media marketing is one of the strategy devised by India, which is used to disseminate information in providing effective response to address not only customer problems as well as grievances but also to engage with customers to influence customers decision patterns based on the initial awareness created (Devi, 2012). However while taking in consideration, the effects of social media marketing in India and especially in Chennai, it has been seen that Chennai has been one of the hub of medical tourism. Chennai has been called to be Indias health capital because the quality of hospitals as well as doctors. However, the state attracts 45% of the total foreign medical tourists coming from abroad for treatment such that with hospitals, the hotels, guest houses and re sorts in collaboration with the hospitals (Kumar Raj, 2015). Literature Review Medical tourism is a blooming sector in India. It was estimated to be a US$3 Billion medical sector in October 2015, with a growth projection of US$ 7-8 Billion by 2020. In comparison to developed countries, India provides world-class healthcare facilities at a much lower cost. India is the only country that provides state of the art healthcare services and highest quality of all medical tourism destinations at par with first world countries at one tenth cost of the services provided by its US counter part, as quoted by the Medical Tourism Report of 2015 (Sharma, Sharma Padroo, 2016). After the US and the UK being the largest source countries for medical tourism in India, now the Bangladeshis and the Afghans accounted for 30 percent of foreign patients during October 2015. A radical shift has been viewed in the last 40 years on how people conduct business operations after the introduction of computers, Internet, and e-commerce methods. Social media is widely popular among the youth of the country as well as the easy user interfaces have allowed people from the previous generations to also get used to this form of marketing (Van Dijck, 2013). People are social by nature and the information they gather from such mediums is important. Social media is here to say and there is no option to choose it anymore. One of the biggest changes Indias healthcare sectors is experiencing is the change in the customers outlook about healthcare services with the inception of modern day digital mediums (Dawn Pal, 2011). Today with the technological sharpness of customers, they have all the necessary information at the palm of their hands with easy access to the views and opinions of other people for quick reviews and knowledge about diseases and illness. Social media is the opening for marketers to engage and digitally connect with customers (Gregson et al., 2015). The city of Chennai is often called the healthcare capital of India. It is estimated that the Super and Multi-Specialty hospitals everyday bring in around 150 patients across the city. Chennai allures around 45 percent of foreign tourists arriving in the country with 200 foreign patients everyday looking for excellent health facilities at throwaway prices and accounts for 30 percent of domestic health tourists (Debata, 2013). The patients from other countries as well as from different states from India are estimated of 12,500 beds in the city as domestic population only subjugates half of them. The fabrication of paramedics as well as the maximum number of doctors and paramedics in the country is done by the state. The government has plans to initiate a medicity, which will have a public and private stake in its operations with a vision to expand the scope of medical tourism by 2020. Owing to the government support and sanctions of both hospitals and unconventional medical practices has made the state the most preferred destination for healthcare tourism (Chakravarthi, 2011). In Chennai, the use of social media as a marketing tool and a platform for customers to gather information has transformed the health care industry of the state. It fits the patients lifestyle to incorporate effective strategies. For example: there are various applications for patients where he/she is diagnosed with a medical disorder/condition, and the patient themselves can research about the illness through online forums to be well informed about their own condition. Other users can help the online community by posting relevant content and thoughts by leading medical gurus and experts. Patients can also inquire about the relevant costs and weigh out other options, which can lead to affordable medical care and treatments through a survey online by themselves. It helps customers rely on peer-to-peer opinions and reviews to help make up their minds without even consulting the hospital concerned (Shore, 2012). As a result, hospitals take care in giving the best medical services to pat ients in order to keep a positive rating in the online world to attract more customers, this means the hospitals always need to up their game in order to not to lose customer base. Clearly, for brands and marketers in the healthcare industry, the road ahead is smooth and loaded with opportunities and challenges. Adoption of social media channels by the healthcare industry in India is the first step to communicate with their customers in a more direct and cordial way in which the main motive is to strive for the best customer experience for both, the domestic population as well as our international guests (KM DSouza, 2012). The social media models help provide farsightedness to maximize effective customer engagement, enables analytics and insights to the newest technologies on comparative basis for the customer to focus completely upon the importance as per the requirement (Kumar Raj, 2015). Research Gap The research gap in the study can be highlighted based on the published data, as research needs to be conducted on a large sample that not only covers current challenges that the medical tourism holds but also strategic areas for future research into medical tourism and its relationship with social media marketing in Chennai. Many issues have been raised into greater attention towards medically motivated travel of foreigners to India in search of gold healthcare. The research lacks the evidence that India being a developing country has been facing lot of challenges whether financial or organizational in the healthcare sector. On the contrary, while analysing the heterogeneity in the health tourism business the empirical evidence is important to evaluate the medically motivated travel in the provision of providing health services through social media marketing (Behrmann Smith, 2010). Research Hypothesis The research hypothesis that can add significance to the study can be given as: H0 (Null Hypothesis) Social media marketing has created no effect on medical tourism in Chennai, India. H1 (Alternate Hypothesis) Social media marketing has created significant yet positive effect on medical tourism in Chennai, India. Research Design and Methodology Research Paradigm The research paradigm is used a tool to enable different tools and techniques to carry out the analysis. According to Kuhn, research culture not only adds nature and relevance to the research but also establishes the research practice significant in the study (Hansen Machin, 2013). However, the research paradigm can be of two types, one is ontology that describes the nature of reality and the other is epistemology that are facts based on knowledge. However, ontology advocated interpretivism and epistemology advocates positivism through quantifiable results. On the other hand, the research paradigm used in the research is epistemology with positivism as it is objective in nature and is efficient enough in analysing the physical environment relating to peoples knowledge of social media marketing on medical tourism in India. Research Approach The research approach is a form of decision taken by the researcher in studying the research aims and objectives. The two approaches that are used in the research are inductive and deductive in nature. The deductive theory is the process of analysis from the theory whereas, on the other hand, inductive theory creates a theory from research questions (Gray, 2013). However, the research approach used in this case is deductive in nature as it is devised from research hypothesis that could be applied in the research. The study is objective as it is based on quantitative analysis (Bryman Bell, 2015). Research Design The research design formulated in the research gathers information regarding the procedure of the arrangement of the study. The study highlights that there are three kinds of design that are generally followed that are exploratory, casual and descriptive. The exploratory adds thoughtfulness to the existing situation through undertaking qualitative study using interviews and focus groups. The descriptive is guided by research problems and uses quantitative study for the research. Casual research is often performed in the lab or field experiments (Babbie, 2015). Conversely, this research follows descriptive study as it will not only evaluate the given research but will also cite ways for marketing and promotion of social media from traditional to modern ways relative to research hypothesis and research questions of the study. Research Strategy The investigation is made onto the research design and the effective tool that can be helpful in evaluating the data to carry out the data collection method. The research strategies that are used are survey, experiment, grounded theory, action research, focus groups as well as interviews (Collis Hussey, 2013). The research strategy used for the research will be survey as well as interviews because to analyse the effectiveness of social media marketing, it is important that the managers who promote it from medical tourism agencies needs to be interviewed. On the other hand, survey questionnaire will be generated on medical tourists who visit Chennai hospital in India for treatment. Data Sample The sample size taken for the proposal is 5 managers on which interviews will be scheduled. The managers will be of different tourist agencies who are also a medium for social media marketing to medical tourists. The Medical tourists that will be considered for the study are 10 who come to get their medical check-up done in Chennai. Data Collection Method The data collection method used in the sample is qualitative as well as quantitative both. The research had been followed to maintain the efficiency and effectiveness of the study. The sampling is done on random probability sampling to synthesize the method of gathering data (Davies Hughes, 2014). However, the samples of medical tourists is based on convenience sampling so that a random feedback of the medical tourists can be recorded on medical tourism based on social media marketing. Data Analysis Method The plan advocated the use of different methods that can be incorporated with different strategies in conducting the strategies taken under quantitative as well as qualitative data collection method. The decision is undertaken based on the primary as well as secondary data. The primary data is undertaken using interviews and survey whereas the secondary data is taken from different articles to relate with the research work (Richey Klein, 2014). The results gathered will be analysed using SPSS tool using histogram, frequency tables, correlations, bar charts, etc. Expected Outcomes India has global opportunities from the medical tourism sector in Chennai because of the tourists that have to pay less for their treatment as well as with social media marketing it has become evident to medical tourists. The probable outcome for the research is positive, as the medical tourism sector will immensely benefit from promotion in social media. Tourism with one of the thriving sector will attract tourists because an advertising campaign launched worldwide in India through social media will provide a boost not only in medical tourism sector but also in tourism sector as a whole. Conversely, social media marketing will provide a base for medical tourism sector in India and especially in Chennai with new avenues that can be studied by medical tourism companies, medical tourists as well as advancing the probability to international health care destinations. Contribution of the Research The research has not only been beneficial in providing interest as well as perception of the medical tourist to the medical tourism agencies but in a way has been able to promote the social media marketing promotional activities through different methods like internet and other social median websites like Facebook and twitter. However, the study will help in providing expected yet stronger impact on medical tourism in Chennai through social media marketing (Behrmann Smith, 2010). Conclusion To conclude, it can be said that the research has provided an overview of the medical tourism and it has helped in acting as a hub in Chennai, Indian through social media marketing activities. However, it has been seen that the results will not only give an important resolution to the face of social media marketing but will also attract many medical tourist from abroad to get themselves treated in India. However, the study done has inculcated both qualitative and quantitative methods using interview and survey method to yield maximum yet positive results. Gantt chart Week W1 W2 W3 W4 W5 W6 W7 W8 W9 Introduction Research Aim and Motivation Research Objectives Research Questions Background of the Study Literature Review Research Gap Research Hypothesis Research Design and Methodology Data Collection Method Expected Outcomes Contribution to the Research Conclusion References Babbie, E. R. (2015).The practice of social research. Nelson Education. Babu, K. V., Gade, J. (Eds.). (2014).Tourism in India(Vol. 1). Zenon Academic Publishing. Behrmann, J., Smith, E. (2010). Top 7 issues in medical tourism: challenges, knowledge gaps, and future directions for research and policy development.Global Journal of Health Science,2(2), 80. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Chakravarthi, I. (2011). Corporate presence in healthcare sector in India.Social Medicine,5(4), 192-204. Collis, J., Hussey, R. (2013).Business research: A practical guide for undergraduate and postgraduate students. Palgrave macmillan. Davies, M. B., Hughes, N. (2014).Doing a successful research project: Using qualitative or quantitative methods. Palgrave Macmillan. Dawn, S. K., Pal, S. (2011). Medical tourism in India: issues, opportunities and designing strategies for growth and development.International Journal of Multidisciplinary Research,1(3), 7-10. Debata, B. R. (2013).Evaluation of perceived service quality and loyalty of medical tourists to India(Doctoral dissertation, National Institute of Technology Rourkela). Devi, M. K (2012). Social Media Marketing in Healthcare and Medical Tourism in India. Gray, D. E. (2013).Doing research in the real world. Sage. Gregson, J., Brownlee, J. M., Playforth, R., Bimbe, N. (2015).The future of knowledge sharing in a digital age: Exploring impacts and policy implications for development(No. IDS Evidence Report; 125). IDS. Hall, C. M. (2013).Medical tourism: The ethics, regulation, and marketing of health mobility(Vol. 33). Routledge. Hansen, A., Machin, D. (2013).Media and communication research methods. Palgrave Macmillan. Holden, A., 2016.Environment and tourism. Routledge. KM, S. M., DSouza, S. C. (2012). Medical Tourism and Market feasibility in emerging economy. Kumar, G. Raj, R. (2015). Status, Growth and Impact of Medical Tourism in India.International Journal Of Pharmaceutical Sciences Review And Research,34(1), 284-291. Retrieved from https://globalresearchonline.net/journalcontents/v34-1/46.pdf Richey, R. C., Klein, J. D. (2014).Design and development research: Methods, strategies, and issues. Routledge. Sharma, B., Sharma, J., Padroo, S. (2016). Medical Tourism in India: Growth or Dilemma.Management Dynamics in the Knowledge Economy,4(2), 277-290. Shore, D. A. (Ed.). (2012).Forces of Change: New Strategies for the Evolving Health Care Marketplace(Vol. 62). John Wiley Sons. Van Dijck, J. (2013).The culture of connectivity: A critical history of social media. Oxford University Press.

My restaurant Essay Example

My restaurant Essay Objectives: * To attract as many as customers I can to the restaurant * To make profit * Remaining very competitive in the market We will write a custom essay sample on My restaurant specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My restaurant specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My restaurant specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * Target Market One of my first objective is to attract as many as customers i can to the restaurarant. Therefore My restaurant will be looking to attract different types of customers, such as, families, couples and older people. One of my other objectives is to make profit. To achieve this objective, I have to ensure that my restaurant attracts as many customers and in this way more profit will be made. * Theme The theme of the restaurant will be tropical with a wide range of different colours combination, such as, Green, Brown and Yellow. This will show the customers that the place is a very joyful place to visit as it will have many exciting colours on the wall. This means I will be able to attract more customers to my restaurant. However if the place is very quiet and the colours on the wall are very dull then it will seems to the customers that the place is not that beautiful. They may decide not to visit the restaurant. My restaurant will be located near Dark Forest ride. I have chosen this site because there are lot of customers that will be passing through and some might feel like visit the restaurant. The outside of the restaurant will be decorated with wild animals and creatures display. * Location One of my organisation objective is to attract as many as customers I can to the restaurant. Therefore I have located my restaurant near the Dark Forest ride, where there is a high chance of us attracting customers. As The Dark Forest Ride is new and has attracted wide range of customer it will also be profitable to my restaurant. This means i have also achieved my second objective which was to make profit. After the customers have taken the ride they might also visit my restaurant or some customers may have take away so while they are queuing up, they might as well have light food. * Products and services One of my organisation objectives is to be remaining very competitive in the market. Therefore To be competitive, I need to start offering wide range of product and service to our customers. This means had to sell varieties of food for our customers such as fish chips, pizza, fried chicken, sandwich, kebab and many more. My other organisation objective is to attract as many as customers I can to the Furnishing Customer would expect the restaurant to have enough facilities that meets their needs. Therefore to meet their expectation, My restaurant would have excellent furniture facilities such as small pedestal tables and chairs. This will allow our customers to sit and eat at the restaurant very comfortably. Our restaurant will also have displays and posters of the ghosts in a comic role, so the customers can have a little laugh while their food is being served. Also outside of the restaurant there will be statues of ghosts welcoming the customers into the restaurant with a smile on their face. This will shows my customers the sign of first good impression. * Layout We are likely to get different types of customer coming to our restaurant such as families and groups. Customer such as families would expect enough tables and seats to be available to them as they are coming to their restaurant in a larger group. Therefore to meet the needs, my restaurant will have 2 floors with first floor having 12 tables and second floor with 15 tables. This is because as part of organisation objectives, we will be looking to attract as many as customers therefore we need enough tables and seats to allocate them. The restaurant will have 1 lift which customers can use to get to the second floor and lift is also useful for disable people and we are also providing toilet facilities to our customer in both floors * Customer flows Customer would expect most restaurants to have two doors, one for entrance and one for exit. This is because if they use same door for both entrance and exit then it will difficult for them to come in and out of the restaurant. The place will be too congested. Therefore to meet the needs of my customer, my restaurant will have automatic doors for customer to use. The entrance will be wide enough for customers to walk in and will be wide enough for wheelchair users to access and out also will be wide enough or , customer to enter and exit at the same time. My restaurant will also provide fast service which allows my customer to get their service a lot quicker.